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About Us
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From individuals to corporate partners, donors like you are the heart of our foundation. With each gift, your impact can make a life-changing – or even lifesaving – difference today and for generations to come.
Since 2000, our donors have contributed more than $58 million, enhancing patient and resident care from Edmonton to Lethbridge.
About Us
41.4 Million
Canadian population
$2.14 Trillion
Gross domestic product - 9th world ranking
Desirability Scores
SOURCE: US NEWS & WORLD REPORT 2024 ALL RIGHTS RESERVED.
SOURCE: IBIS WORLD 2024 ALL RIGHTS RESERVED.
SOURCE: INVESTOPEDIA 2024 ALL RIGHTS RESERVED.
SOURCE: STATISTICS CANADA Q3 2024 REPORT.
4.9 Million
Alberta population
$72,530
Canada's highest GDP per capita
152,550
Canada's highest annual interprovincial migration
$119,700
Average household income
3.2%
Employment growth
highest in the country
22%
Employed in mining, quarrying and Oil & Gas
SOURCE: © 2024 GOVERNMENT OF ALBERTA. ALL RIGHTS RESERVED.
SOURCE: STATISTA 2024. ALL RIGHTS RESERVED.
2.4 Million
Northern Alberta population
$116,169
Median household income
27.9% YOY growth
$119.9 Billion
Invested into major oil & gas projects
3.59% YOY growth
SOURCE: © 2024 GOVERNMENT OF ALBERTA. ALL RIGHTS RESERVED.
Six key statistics that put Edmonton on the map
1.5 Million
Edmonton population
14.3% YOY growth
116,800
Household income
North America's
fastest growing
tech ecosystem
Ranked 3rd
globally
for AI research
2nd Youngest
metro region
in Canada
2nd fastest growing
immigrant population
SOURCE: CITY OF EDMONTON, GOVERNMENT OF ALBERTA 2024 ALL RIGHTS RESERVED.
Win on and off the ice
Connecting fans to their passion
Inspiring and investing in our communities
Canada's Largest
Sports & Entertainment District
$5 Billion
Invested development
3 Million
Estimated visitors per year
13 Million
Annual Vehicle traffic
50,000 Sq. Ft.
Programmable space
3 Million
Annual visitors
JW Marriott
Retail Stores
Commerical Towers
Restaurants
Residential Real Estate
Digital Signage
Public Skating Rink
125,000 Sq. Ft.
Programmable space
217,000+
Estimated annual attendance
20+
Annual events
Edmonton's year-round festival home:
Music festivals
Cultural festivals
International sports
3rd Busiest
Live entertainment arena in canada
150 Billion
Global Mentions
2 Million
Annual visitors
150+
Annual ticketed events
Most premium seat offerings across the NHL
Six premium clubs
One sports themed restaurant
One beer garden
1,100+
Annual bookings
250,000
Estimated annual visitors
1,000
Seat capacity
Public skating and funded programming
Macewan university hockey games
NHL & whl practices
Private user bookings
Phase 2
Development Plan
Event Park
Indoor & Outdoor Venue
5,500 Person Capacity
13 Acres
Urban village
Retail stores
Commercial space
Parks and green space
residential space
2,500+ Units
Residential living
11
MVP awards
7
Hockey Hall of Fame members
5
Stanley Cup Championships
2
Generational hockey players
Connor McDavid
The world's greatest player
Leon Draisaitl
Europe's Greatest Player
Achievements
2024 & 2025 Western Conference Champions
6 of the past 9 NHL scoring leaders
4 of the past 8 NHL mvps
7 consecutive NHL playoff appearances
$100+ Million Donated
to Charity and Sports since 2001
Every kid deserves a shot at reaching their
full potential,on and off the ice
$14.1M+
Funds Invested
68+
Community programs & activations
70K+
Kids impacted & inspired
$83 Million
2024-25 gross sales
2.8 Million
Unique customers
$103,626
Average sponsor beneficiary donation
606,000
Raffle Purchases
3
Western Hockey League Championships
2012, 2014, 2022
2014
Memorial Cup Champions
27
Players drafted into the NHL
7
NHL 1st round draft picks
17
Oil Kings have played
in the NHL
6 Drafted Players
43
Adam Jecho
22
Jaxon Fuder
3
Blake Fiddler
8
Max Curran
92
Miroslav Holinka
Heirs to the Throne
31
Ethan Simcoe
2026 NHL Draft eligible
10
Kayden Stroeder
2027 NHL Draft eligible
Ranked 1st
Across the WHL in tickets sold and nightly attendance
2 games over 17,000 7 games over 10,000
7,500 Fans
Average nightly attendance
WHL average: 4,050
255,000
Tickets sold during the 2024-25 hockey season
26,500+
Facebook followers
11.7 million views
57,100+
X followers
5.4 million impressions
39,300+
Instagram followers
5.1 million views
14,900+
Tiktok followers
785,000 views
$245,000+
Raised for charities in 2024-25 through
jerseys and 50/50 fundraisers
177,117 Plush Toys
Collected and donated in support of
630 Ched Santas Anonymous since 2007
2,500
Pounds of food donated to
the Edmonton Food Bank
Over 70
Community visits
3.44 Million
Fan base
60% Male 40% Female
Fan base
46% Between 25-54
Age
27% Over $100,000
Household income
15% > Gen Pop
SOURCE: YOUGOV PROFILES 2024 ALL RIGHTS RESERVED.
1.41 Million
Fan base
56% Male 44% Female
Fan base
48% Between 25-54
Age
28% Over $100,000
Household income
19% > Gen Pop
SOURCE: YOUGOV PROFILES 2024 ALL RIGHTS RESERVED.
758,500
Regular season attendees
63% Male 37% Female
Fan base
65% Between 25-54
Age
66% Over $100,000
Household income
SOURCE: EDMONTON OILERS ALL RIGHTS RESERVED.
A Passionate Fanbase
Unlike Any Other in the NHL
12.2M
Fandom across
North America
34.6M
Consume Oilers content weekly in North America
#1 NHL Canadian Club
56
Canadian Nationally televised games
17
US nationally televised games
#2
Jersey sales across the NHL
TOP 10
Google searched team.
Visits from 180+ Countries
NHL Ranking
#2
Food & beverage
premium revenue
#4
Food & beverage
revenue
#7
Food & beverage
per cap
#2
Merchandise average
transaction value
#1
Merchandise
revenue
#7
Merchandise
per cap
SOURCE: NHL 2024-25 ALL RIGHTS RESERVED.
23
Network national games
59
Oilers controlled
broadcasts
25
Regional
broadcasts
34
National
broadcasts
#1
Rated regional television
program for men and women
Regional broadcast AMA
290
V2+
257
18+
92
25-54
SOURCE: 2025-26 Sportsnet Regular Season.
#3
NHL club controlled broadcast
Total broadcast AMA
332
V2+
286
18+
110
25-54
SOURCE: 2025-26 Sportsnet Regular Season.
82
Radio broadcasts
Average total listenership per game
55k
greater
Edmonton area
70k
rest of
Alberta
30.5k
streaming
SOURCE: CORUS ENTERTAINMENT 2024-25 SEASON
#1
Across All NHL Digital Key Performance Indicators
34,400
Daily unique users
67,000
Daily page views
41,400
Daily sessions
14,940
Daily article reads
4,366
Daily video streams
SOURCE: NHL 2024-25 All Rights Reserved.
#1
Engagements per Follower across All Canadian Clubs
9th in the NHL
735,000+
Facebook followers
375K+ monthly engagements
1,000,000+
X followers
19M+ monthly impressions
1,000,000+
Instagram followers
300K+ monthly engagements
435,000+
Tiktok followers
550K+ monthly views
104 Avenue
22
Digital screens
243,600
Weekly impressions
Ice District Plaza
7
Digital screens
57,600
Weekly impressions
SOURCE: City of Edmonton 2024 All Rights Reserved.
3 out of every 4 Canadians believe sponsorship improves a brand's credibility
Aligned Passion
Directed Engagement
Targeted Audiences
Brand Image & Favourability
Over 9 million canadians recognized a
sports event sponsor in the last 6 months
Live Programming
Earned Media Potential
Large Audience Base
Emotional Connection
Brand Recall
SOURCE: YOUGOV PROFILES 2024 ALL RIGHTS RESERVED.
3.1 million fans increased their consideration
for an NHL Sponsor Brand
Canada's #1 Engaged
Sport & Property
Weekly Engagement
1 of 4 Canadians (7.6M)
Annual Engagement
58% of Canadians (14.6M)
Sponsor Consideration
SOURCE: IMI SPONSORPULSE 2024 ALL RIGHTS RESERVED.
Media Rights
Own all media verticals including television broadcast
Western Canada's #1 Team
1.9M engage weekly
4.3M engage annually
Engaged Nationally
3.6M engage weekly
9.5M engage annually
Sponsor Recall
Oilers fans are 32.87% more likely to notice
a sponsor of a sports team vs. gen pop
Sponsor Consideration
SOURCE: IMI SPONSORPULSE 2024 ALL RIGHTS RESERVED.
