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About Us
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From individuals to corporate partners, donors like you are the heart of our foundation. With each gift, your impact can make a life-changing – or even lifesaving – difference today and for generations to come.
Since 2000, our donors have contributed more than $58 million, enhancing patient and resident care from Edmonton to Lethbridge.
About Us
41.5 Million
Canadian population
$2.51 Trillion
Gross domestic product - 11th world ranking (1.5% Annual Growth)
Top 5 in key Desirability metrics:
SOURCE: US NEWS & WORLD REPORT 2026 ALL RIGHTS RESERVED.
SOURCE: INTERNATIONAL MONETARY FUND 2026 ALL RIGHTS RESERVED.
SOURCE: STATISTICS CANADA Q1 2026 REPORT.
5.05 Million
Alberta population (1.2% Annual Growth)
6,187
Canada's highest annual interprovincial migration (3rd straight year)
$115,116
Average Family income
$71,708
Highest GDP per Capita amongst Canadian Provinces
244.9 Billion
Invested in Major projects across all sectors
4%
Employment growth
(highest in Canada)
SOURCE: © 2026 GOVERNMENT OF ALBERTA. ALL RIGHTS RESERVED.
SOURCE: STATISTA 2026. ALL RIGHTS RESERVED.
SOURCE: Canadian Broadcast Corporation 2026. All Rights Reserved.
2.6 Million
Northern Alberta population
$115,439
Average Family income
$143.5 Billion
in Major Projects
$66.3 Billion
Invested into 37 Major Oil & Gas projects
SOURCE: © 2024 GOVERNMENT OF ALBERTA. ALL RIGHTS RESERVED.
Six key statistics that put Edmonton on the map
1.5 Million
Edmonton population
14.3% YOY growth
116,800
Household income
North America's
fastest growing
tech ecosystem
Ranked 3rd
globally
for AI research
2nd Youngest
metro region
in Canada
2nd fastest growing
immigrant population
SOURCE: CITY OF EDMONTON, GOVERNMENT OF ALBERTA 2024 ALL RIGHTS RESERVED.
Win on and off the ice
Connecting fans to their passion
Inspiring and investing in our communities
Canada's Largest
Sports & Entertainment District
$5 Billion
Invested development
3 Million
Estimated visitors per year
13 Million
Annual Vehicle traffic
50,000 Sq. Ft.
Programmable space
3 Million
Annual visitors
JW Marriott
Retail Stores
Commerical Towers
Restaurants
Residential Real Estate
Digital Signage
Public Skating Rink
125,000 Sq. Ft.
Programmable space
217,000+
Estimated annual attendance
20+
Annual events
Edmonton's year-round festival home:
Music festivals
Cultural festivals
International sports
3rd Busiest
Live entertainment arena in canada
150 Billion
Global Mentions
2 Million
Annual visitors
150+
Annual ticketed events
Most premium seat offerings across the NHL
Six premium clubs
One sports themed restaurant
One beer garden
1,100+
Annual bookings
250,000
Estimated annual visitors
1,000
Seat capacity
Public skating and funded programming
Macewan university hockey games
NHL & whl practices
Private user bookings
Phase 2
Development Plan
Event Park
Indoor & Outdoor Venue
4,000 Person Indoor Capacity
7,000 Person Outdoor Capacity
13 Acres
Urban village
Retail stores
Commercial space
Parks and green space
residential space
2,500+ Units
Residential living
1979
Inaugral NHL Season
5
Stanley Cup Championships ('84, '85, '87, '88, '90)
7
Hockey Hall of Fame members
13
MVP awards
12
MOST OUTSTANDING PLAYER AWARDS
2
Generational players
Connor McDavid
The world's greatest player
Leon Draisaitl
Europe's Greatest Player
Achievements
2024 & 2025 Western Conference Champions
7 seasons with NHL scoring leader
4 NHL mvp Seasons
7 consecutive NHL playoff appearances
$114+ Million Donated
to Charity and Sports since 2001
Every kid deserves a shot at reaching their
full potential,on and off the ice
$14.7M+
Funds
Invested
68
Community programs & activations
75K+
Kids impacted & inspired
$29.6 Million
2025-26 gross sales
654,183
Raffle Purchases
$69,637
Average Sponsor Beneficiary Donation
842,348
Unique Customers
3
Western Hockey League Championships
2012, 2014, 2022
2014
Memorial Cup Champions
27
Players drafted into the NHL
7
NHL 1st round draft picks
20
Oil Kings have played
in the NHL
Heirs to the Throne
10
Kayden Stroeder
2024 1st Round Pick - 5th
27
Josh Lee
2023 3rd Round Pick - 45th
34
Aaron Obobaifo
2022 1st Round Pick - 19th
80
Parker Snell
2023 2nd Round Pick - 34th
Ranked 1st
Across the WHL in tickets sold and nightly attendance
2 games over 16,000 5 games over 10,000
7,645 Fans
Average nightly attendance
WHL average: 4,050
280,847
Tickets sold during the 2025-26 hockey season
30,000+
Facebook followers
28.6 million views
53,500+
X followers
5.5 million impressions
46,300+
Instagram followers
17 million views
17,900+
Tiktok followers
1.1 million views
$265,000+
Raised for charities in 2025-26 through
jerseys and 50/50 fundraisers
193,420 Plush Toys
Collected and donated in support of
630 Ched Santas Anonymous since 2007
6,500
Pounds of food donated to
the Edmonton Food Bank
Over 70
Community visits
4.01 Million
Fan base
53% Male 47% Female
Fan base
44% Between 25-54
Age
27% Over $100,000
Household income
13% > Gen Pop
SOURCE: YOUGOV 2026. ALL RIGHTS RESERVED.
1.53 Million
Fan base
48% Male 52% Female
Fan base
46% Between 25-54
Age
25% Over $100,000
Household income
8% > Gen Pop
SOURCE: YOUGOV 2026. ALL RIGHTS RESERVED.
710,000
Fan Base
49% Male 51% Female
Fan base
42% Between 25-54
Age
25% Over $100,000
Household income
3% > Gen Pop
SOURCE: YOUGOV 2026. ALL RIGHTS RESERVED.
A Passionate Fanbase
Unlike Any Other in the NHL
12.2M
Fandom across
North America
34.6M
Consume Oilers content weekly in North America
#1 NHL Canadian Club
59
Canadian Nationally televised games
16
US nationally televised games
#2
Jersey sales across the NHL
NHL Ranking
#2
Food & beverage
premium revenue
#4
Food & beverage
revenue
#7
Food & beverage
per cap
#2
Merchandise average
transaction value
#1
Merchandise
revenue
#7
Merchandise
per cap
SOURCE: NHL 2024-25 ALL RIGHTS RESERVED.
23
Network national games
59
Oilers controlled
broadcasts
24
Regional
broadcasts
35
National
broadcasts
#1
Rated regional television
program for men and women
Regional broadcast AMA
Linear & Streaming
264
V2+
232
18+
82
25-54
SOURCE: 2025-26 Sportsnet Regular Season.
#3
NHL club controlled broadcast
Total broadcast AMA
Linear & Streaming
325
V2+
281
18+
104
25-54
SOURCE: 2025-26 Sportsnet Regular Season.
82
Radio broadcasts
Average total listenership per game
55k
greater
Edmonton area
70k
rest of
Alberta
30.5k
streaming
SOURCE: CORUS ENTERTAINMENT 2024-25 SEASON
TOP 3
Across All NHL Digital Key Performance Indicators
36,176
Daily unique users
67,526
Daily page views
42,743
Daily sessions
3,383
Daily video streams
17,000+
Oilers+ Subscribers
SOURCE: NHL 2025-26 All Rights Reserved.
735,000+
Facebook followers
64,940 average views per post
946,000+
X followers
139,457 average views per post
1,154,000+
Instagram followers
118,258 average views per post
436,000+
Tiktok followers
124,345 average views per post (3rd in NHL)
104 Avenue
22
Digital screens
243,600
Weekly impressions
Ice District Plaza
7
Digital screens
57,600
Weekly impressions
SOURCE: City of Edmonton 2024 All Rights Reserved.
3 out of every 4 Canadians believe sponsorship improves a brand's credibility
Aligned Passion
Directed Engagement
Targeted Audiences
Brand Image & Favourability
Over 9 million canadians recognized a
sports event sponsor in the last 6 months
Live Programming
Earned Media Potential
Large Audience Base
Emotional Connection
Brand Recall
SOURCE: YOUGOV PROFILES 2024 ALL RIGHTS RESERVED.
3.1 million fans increased their consideration
for an NHL Sponsor Brand
Canada's #1 Engaged
Sport & Property
Weekly Engagement
1 of 4 Canadians (7.6M)
Annual Engagement
58% of Canadians (14.6M)
Sponsor Consideration
SOURCE: IMI SPONSORPULSE 2024 ALL RIGHTS RESERVED.
Media Rights
Own all media verticals including television broadcast
Western Canada's #1 Team
1.9M engage weekly
4.3M engage annually
Engaged Nationally
3.6M engage weekly
9.5M engage annually
Sponsor Recall
Oilers fans are 32.87% more likely to notice
a sponsor of a sports team vs. gen pop
Sponsor Consideration
SOURCE: IMI SPONSORPULSE 2024 ALL RIGHTS RESERVED.
